It’s Your Idea is proud to share our recent collaboration with Gasoline Media, guiding them through a challenging domain name switch for one of their key clients. After a strategic rebrand, the client needed to transition their highly successful website to a brand-new domain. Our mission was clear: maintain the integrity of years of SEO efforts and ensure a seamless experience for both search engines and end-users.
Our approach was grounded in best practices, backed by Google’s own documentation. We closely monitored site health, redirect strategies, and indexing using tools like SEMrush, Google Search Console, and Screaming Frog SEO. Each step was carefully executed to preserve existing landing page authority, ensure key referral links remained intact, and safeguard the site’s valuable organic search rankings.
The result was a smooth, disruption-free transition. The website’s rankings and organic search visibility were effectively preserved, allowing the client to continue benefiting from their established online presence—even under a new name and domain. It’s just another example of how It’s Your Idea embraces technical challenges to achieve the best possible outcomes for our partners and their clients.
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