Your pre-launch website checklist: the 12 things we never skip
A good launch is boring, and that's the point. The 12-point list we run on every site before it goes live — content, SEO, performance, security and launch day.
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The It's Your Idea blog
Field notes from 20 years on the web.
Practical, no-fluff advice on white-label tools, hosting, monitoring, client reporting and marketing — written by Jamie, from real projects and real clients.
WordPress vs a managed white-label platform: an honest comparison
WordPress is brilliant — and a handful. A straight, no-spin look at when to reach for it, when a managed platform saves your weekends, and how to decide per client.
Read articleEmail deliverability for agencies: how to stop landing in spam
SPF, DKIM and DMARC in plain English, plus the sending habits that keep your clients' email out of the spam folder — and out of your support queue.
Read articleThe client report that wins renewals — and how to automate it
A great report isn't a data dump — it's a story about value. Here's what to include, what to cut, and how to send it every month without lifting a finger.
Read articleWebsite monitoring 101: catch problems before your clients do
Uptime, SSL, DNS and speed — what to watch, why it matters, and how to be the most on-the-ball agency your clients have ever worked with.
Read articleWhite-label vs reselling: why your brand belongs on top
Reselling hands your clients someone else's brand. White-label keeps you the hero. Here's the real difference — and why it compounds over the life of a client.
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